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OpenAI Just did an Apple and signaled the end of AI Content Assistants.

Marco Kotrotsos
2 min readDec 9, 2022

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ChatGPT about ChatGPT

You have been living under a proverbial rock (which sometimes does sound lovely) if you haven't heard of ChatGPT by now. OpenAI’s dialogue-based content model lit up Twitter and can hold eerily accurate conversations. Not just that. It can do whatever Jasper.ai, Copy.ai, and [your name here] can do- and do much better.

Sure. Jasper and others have fancy editors, but I would argue that those are typically not used to format outgoing content. That is the job of the content editor, where the post or content can get published.

Also- they are just not that good. Read an excellent review here: https://medium.com/swlh/can-ai-write-anything-vaguely-human-sounding-be6602b3fdc7

So- ChatGPT, in those cases, will actually do just fine. And the dialogue-based interaction (read: chatbot) works amazingly well to Brainstorm ideas, create outlines, and generate content.

chatGPT working together with me to create and outline a topic idea.

Millions of people have already used it. That is by order of magnitudes more than the top 10 content assistant providers combined. In less than a week!

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Marco Kotrotsos
Marco Kotrotsos

Written by Marco Kotrotsos

Tech person. I write about technology, Generative AI, the cloud, design and development.

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